FITSTOP.
Performance-based functional group training. A hybrid of strength, conditioning and endurance for all fitness levels that takes the guesswork out of the gym.
Role:
Creative & Product Consultant
Time:
May 2020 - Aug 2022
Live:
fitstop.com
Consulting on the design of their gamification and analytics platform while driving marketing and brand awareness
Fitstop is rooted in delivering dynamic fitness experiences, blending gamification, analytics, and community-driven training to transform how people approach health and wellness.
As a creative and product consultant, I contributed to the design and vision of their mobile and web SaaS platform overhaul, working with teams to align branding, marketing, and user experience with the company’s mission. My role also included leading a comprehensive social media campaign and developing a video awareness program.